Applebee’s reignited Date Night with the sold-out Date Night Pass, offering couples a year of affordable, exclusive nights out while driving buzz and sales.

Kingsford welcomed Jason Kelce into retirement by pairing him with NFL retiree Vince Wilfork to celebrate the art of charcoal grilling, driving 3.5 billion impressions and kicking off a strong summer sales season.

With racial injustice taking center stage in America in 2020, Kingsford wanted to use its reputation and reach to authentically connect the brand to the Black community by telling the truth about barbecue’s history. The Black community shaped American barbecue and deserves recognition, and without a new generation at the pit, their stories, recipes, and techniques risk being forgotten. As a barbecue leader for 100 years, Kingsford aimed to fix that while inspiring and supporting a new generation of Black pitmasters.​
​
Preserve the Pit was created, a movement anchored by a fellowship program awarding aspiring barbecue professionals with one-on-one mentorship by industry leaders and a monetary grant. Amplified by an integrated marketing effort prior to Black History Month, widespread awareness was raised via a launch video, custom social content, robust earned media pulses, endorsements from Black influencers, and paid media partnerships with VOX and Complex.​

Motorola made the 2025 Razr the resident “It Girl” with an immersive NYC launch event, blending interactive installations, a 4D film, and a Coco Jones performance, generating widespread buzz with top media and influencers.

Heinz launched Ketchup Insurance in the UAE and KSA, turning ketchup stains into a playful, loyalty-building campaign with over 3,000 claims filed.

Hidden Valley Ranch subverted hype culture with the world’s first self-collaboration, launching the Double Ranch bottle at ComplexCon, selling out in 30 minutes, driving 1.9 billion impressions, and boosting bottled sales by 8.6%.

Fresh Step drove a 124% spike in cat adoptions by integrating real adoptable cats into the popular game Stray, gamifying pet adoption through Twitch.

The Digital Public Library of America (DPLA) launched The Banned Book Club, using GPS technology to give readers free digital access to banned books nationwide.

Adidas advanced inclusion in sports with Runner 321, a global initiative ensuring neurodivergent athletes, including those with Down syndrome, see themselves represented in major races.

Papa Johns turned the MLB lockout into a recruitment win by offering jobs to sidelined players, earning 226 media placements, 353 million impressions, and a double-digit increase in applications.

Applebee’s turned viral fame into an organic brand moment by partnering with “DOLLARITA Steve,” extending the life and cultural relevance of its $1 margaritas.

Heinz addressed the ongoing ketchup bottle struggle by introducing a 100% recyclable, truly upside-down squeeze bottle designed to help fans enjoy every last drop.

Puck empowered rural Lebanese women through Selfless Shelves, providing jars to package their homemade foods and giving up its shelf space to be sold in supermarkets, boosting sales, sustainability, and community support.

Sandvik showcased its engineering innovation by using AI and digital twin technology to create The Impossible Statue, blending art and manufacturing excellence.

Papa Johns hijacked the House of the Dragon premiere with its one-day-only Dragon Flame Pizza, creating social buzz and fan engagement without an official partnership.

Hidden Valley Ranch turned fan love into a viral moment by creating the world’s first diamond made from ranch dressing, auctioned for charity and generating 415 million impressions.

To help mid-sized consultancy North Highland gain prominence in a crowded market, we implemented an always-on media trendspotting strategy.
By aligning their experts with trending topics, we secured coverage in outlets like Business Insider and Los Angeles Times, placed key industry stories, and landed multiple executive bylines to help bolster brand awareness and drive reputation.

To help FedEx stand out in the crowded Earth Day space and highlight its sustainability efforts, we partnered with BrightDrop, a division of General Motors (GM) that creates electric delivery vehicles, to set a Guinness World Record for the longest distance traveled by an electric van on a single charge.
The campaign included The Verge covering the journey from NYC to D.C., an all-day media event, and a collaboration with Washington Commanders player Chase Young, who promoted sustainability in a special delivery activation.
Coverage included outlets like Reuters, CNN, and Ars Technica, with 208K views and 650 engagements on Chase Young’s social content.

BASF, the largest chemical supplier to the automotive industry, needed to overcome a perception gap regarding the breadth of its automotive offerings.
To position BASF as a thought leader, we launched an Automotive Solutions website and created a LinkedIn showcase page to target automotive engineers and decision-makers with engaging, industry-relevant content.
Through this work, we significantly boosted visibility, with website traffic and LinkedIn engagement tripling industry benchmarks over the past five years.

In 2025, Dine Brands launched the first ever Applebee’s | IHOP combination restaurants in the United States.
Modeled after successful international restaurants, these new locations brought two iconic brands together under one roof. Not only was it imperative that we drive excitement around the first location in rural Texas through local media outreach and influencers to ensure guests flocked to the new restaurant,  but we also had an important business story to tell.  It being the first, it was a model to draw in additional franchisee investment and demonstrate the viability to shareholders and Wall Street.

The opening led to more than 1.4 billion media impressions and 160+ positive news stories. The location has outperformed singular stores sales-wise since opening and there is an active pipeline of new locations set to open soon.