Legacy cannot be static to last.
It must evolve to stay iconic.
EARN YOUR PLACE IN THE CURRENT OF CULTURE
ABOUT US
The media landscape has never been more complex. Trends fade, platforms evolve, and conversations shift with the tide.
At Current Global, we help brands break through and navigate the current of culture.
We reinvent legacy, ignite relevance, and show up in the feed and in the wild to keep brands ahead of what’s next.
OUR PHILOSOPHY
Relevance isn’t just about being seen.
It’s about being unforgettable.
Culture is where brands need to play,
whether in the scroll or in real life.
Brands need to live in the moment
and stay ahead of what comes next.
WHAT WE DO
Our EXPERTISE
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Brand & Consumer Communications
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Integrated Creative Campaigns
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Sports Marketing
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Corporate Reputation
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Earned Media
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Social Media & Community Management
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Content Creation
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Thought Leadership & Executive Visibility
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Influencer Engagement
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Launch and Media Events
Awards
10 Effies
41 Cannes Lions
11 PRWeek Awards
33 PRovoke SABRE Awards
Provoke Media | Global Creative Index, Top 20 Campaigns
2024
2 PR & Communication Aces Awards
2024
PRCA Gold Standard Awards
2024
PRWeek | Best Middle East Campaign
2024, 2025
PRovoke Media | 10 Best Agencies in the Middle East
2025
Mentl Award Best Mental Health Support in PR and Communication UAE
2024
7 ET Sharks
2019, 2023, 2024
2 PR Awards Asia
2019, 2024
4 ET Kaleido
2024, 2025
23 Clio Awards
25 One Show Pencils
PRovoke Media | 80 Best Agencies in the U.S.
2025
Provoke Media | Global Creative Index, Top 10 Agencies Overall
2024
Provoke Media | Global Creative Index, Top 10 Consumer Agencies
2024
Fast Company’s World Changing Ideas
2021, 2024
2 IPRA Golden World Awards
2024
PRWeek | Best Middle East PR Agency
2025
EMEA SABRE Best Middle East Campaign
2024, 2025
Middle East Public Relations Association | Great Place to Work, Middle East
2024, 2025
2 Spikes Asia – Brand-led Education & Awareness & Use of Events
2019
8 PR Awards India
2023
6 Fulcrum Awards
2023, 2024
IN THE NEWS
10/22/2025
Beware of Cranpus: Ocean Spray, Bryan Cranston introduce mythical cranberry-stealing creature
10/08/2025
Current Group Restructures To Unify dna And Current Global
04/14/2025
Current Global named one of the Best Agencies in the US
CEO Mike Rosich's 40 Under 40 Win
07/09/2025
Dubai Airports appoints Current Global as its retained PR agency
2025 SABRE Awards North America Winners
Shaping the Future of the Mid-Size Agency
03/11/2025