When human insight, culture and media collide it creates a spark. A spark we can go back to time and time again to create endless ways to stay connected.
We’ve ignited the spark for some of the world’s most iconic brands: market leaders, pop-culture icons, challengers, disruptors and more. Our client portfolio – and experience – spans every major industry and sector from consumer goods, travel, retail, and health to manufacturing, technology and gaming.
Our work proudly sparks recognition from major international awards programs around the world.
International: Sandvik - The Impossible Statue.
Corporate Citizenship: Tata Trusts - KaiseKaCancer.
Web-Based Business: Adobe - We Are Photoshopiens.
Engaging Society/Community Relations: Tata Trusts - KaiseKaCancer.
Public Service Announcement: Novartis - Old Hearts Can't Wait.
Best Use of Visual Social Platform: Adobe - We Are Photoshopiens.
Small Consultancy: Current Global.
Consumer Relations: Heinz - Ketchup & Down.
Public Education: Tata Trusts - KaiseKaCancer.
Entertainment Lions for Sport: Diversity & Inclusion in Sport: adidas - Runner 321.
Media: Market Disruption: Digital Public Library of America - Banned Book Club.
Media: Use of Mobile: Digital Public Library of America - Banned Book Club.
Creative Commerce: Corporate Purpose & Social Responsibility: Puck - Selfless Shelves.
Direct: Data-Driven Targeting: Digital Public Library of America - Banned Book Club.
Direct: Small-Scale Media: Hidden Valley - HVR x HVR
Entertainment Lions for Sport: Brand Partnerships, Sponsorship & Collaboration: adidas - Runner 321.
Digital Craft: Real-Time Contextual Content: Digital Public Library of America - Banned Book Club.
Audio & Radio: Social Behavior & Cultural Insight: Heinz - Ketchup Insurance.
Best Event Activation: adidas - Be Supported. Be You.
Best Influencer Marketing: adidas - Be Supported. Be You.
Best Use of Advocates/Influencers/Celebs: adidas - Be Supported. Be You.
Best Sports/eSports: adidas - Be Supported. Be You.
Best Non-Profit: Tata Trusts - Kaise Ka Cancer.
Best Healthcare/Ethical: Novartis - Old Hearts Can't Wait.
Best Middle East Campaign: Ketchup & Down.
Best Not-For-Profit: Tata Trusts - Kaise Ka Cancer.
Healthcare (Online Medical Pharmacies/ Doctors): Tata Trusts - #KaiseKaCancer.
Best of the Web/Pharmaceutical: ONO Pharma USA.
Small Consultancy of the Year: Current Global.
Event Launch of the Year: Ketchup & Down.
Best PR Campaign/Game Changer: Ketchup & Down.
Best Media Relations: Dubai Parks & Resorts.
Best Travel & Lifestyle Campaign: Dubai Parks & Resorts.
B2B/Chemicals & Industrials: Sandvik - The Impossible Statue.
Geographic/Middle East: Heinz - Ketchup & Down.
Experiential/Publicity Stunt: Heinz - Ketchup & Down.
Creative Effectiveness: adidas - Runner 321.
Creative Use of Data: Digital Public Library of America - Banned Book Club.
Best Arts, Entertainment, Sports & Media Campaign: adidas - Runner 321.
Best Nonprofit Campaign: Fresh Step - Adopt A Stray.
Best Social Campaign: Fresh Step - Adopt A Stray.
Best Small Consultancy: Current Global.
Best Consumer Goods Campaign: Heinz - Going Viral with Ketchup and Down.
Best use of Data & Insights: Heinz - Going Viral with Ketchup and Down.
Best Collaborative Campaign: Heinz - Going Viral with Ketchup and Down.
Best F&B Campaign: Heinz - Going Viral with Ketchup and Down.
Best Launch, Live Event or Stunt: Heinz - Going Viral with Ketchup and Down.
Social Good: adidas - Runner 321.
Social Media, Athlete/Influencer: adidas - Runner 321.
Direct, Social Media - adidas - Runner 321.
Public Relations, Product/Service - adidas - Runner 321.
Creative Effectiveness, Product/Service: Papa Johns - One Day Contracts.
Games - Partnerships/Collaboration: Fresh Step - Adopt A Stray.
Games - Experiential/Event/Activation: Fresh Step - Adopt A Stray.
Best Use of Brand Strategy: Hyatt - Perfectly Yours.
Best Use of Social Media: LinkedIn - FlexibleIS.
Best Use of Storytelling: Hyatt - Perfectly Yours.
Best Cause Related Diversity and Inclusion: LinkedIn - FlexibleIS.
Best Use of Digital/Social Media: Fresh Step - Adopt-a-Stray.
Best Advocacy: adidas - Runner 321.
Best Accessibility: adidas - Runner 321.
Experiential/Guerrilla Marketing: adidas “We Got This”.
Sponsorship: adidas “We Got This”.
Best Community Outreach: LinkedIn - Roke Na Ruke
Targeting Millennials: Hyatt India - Perfectly Yours
Data & Insights: Linked In - FlexibleIS
Direct/Corporate Purpose & Social Responsibility: adidas - Runner 321
PR/Corporate Purpose & Social Responsibility: adidas - Runner 321
PR/Use of Events & Stunts: adidas - Runner 321
Health & Wellness/Brand Led Education & Awareness: adidas - Runner 321
PR/Content Creation & Production: Applebees/Taste My Face
Entertainment for Gaming/Streaming Platforms: Fresh Step - Adopt-A-Stray
Brand Experience & Activation/Corporate Purpose & Social Responsibility: adidas - Runner 321
Social & Influencer/Social Purpose: adidas - Runner 321
Corporate Reputation/Employer Branding: Papa Johns - One-Day Contracts
Experiential/Publicity Stunt: Hidden Valley - Ranch Diamond
Experiential/Special Event: Papa John’s - Dragon Flame Pizza
Partnerships - NGO & Charity: Radio Flyer - Hero Wagon
Tools & Tactics - Real-time Engagement (Newsjacking): Papa Johns - One-Day Contracts
Public Relations/Corporate Image: Radio Flyer - Hero Wagon
Best Diversity & Inclusion Special Award: Accessible by Design
Best in Product Brand Development: Hidden Valley - The Ranch Diamond
Best in Community Relations: Radio Flyer - Hero Wagon
Best Use of Data & Insights: Citizens School Dubai
The Chair Award: Accessible by Design
Championing Diversity Award: Accessible by Design
Boards of Change
Accessible by Design
Professional of the Year: Virginia Devlin
Multicultural Marketing: Kingsford - Preserve the Pit
Diversity, Equity & Inclusion: Kingsford - Preserve the Pit
Integrated Communications, Consumer Products & Services: Applebees - Fancy Like
BEST MBE Partnership: FedEx, FedEx E-Commerce Learning Lab
Distinguished Communicator of Color: Rebecca Roussell
Entertainment for Music/Achievement in Production: Applebees - Fancy Like
Social & Influencer/Partnerships: Applebees - Fancy Like
Reputation Turnaround: Subway - Tuna Lawsuit
Grand Effie: Applebees - Fancy Like
Health & Wellness: Novartis - See What Lies Beneath
Sports: adidas - Home of Sports
Best Use of Digital: adidas - Home of Sports
Current Global: Best Mid-Sized Agency
hought Leadership in PR: Accessible by Design
Cause-Related Marketing: City of Chicago - Boards of Change
Campaign of the Year: Kingsford - Preserve the Pit
Best Product Brand Development: Kingsford - Preserve the Pit
Best Integration: Kingsford - Preserve the Pit
Healthcare/Pharma: Novartis - See What Lies Beneath
Best Live Event: City of Chicago - Boards of Change
Best Agency Disruption: Accessible by Design
Change Maker Award - Agency: Virginia Devlin
Current Global
Health & Wellbeing: Novartis - Let's Talk About The C Word
City of Chicago - Boards of Change
Superior Achievement in Measurement and Evaluation: adidas - Road to Recreate
Crisis Management: adidas - Road to Recreate
Retailers: adidas - Road to Recreate
Pharma/Rx: Novartis - See What Lies Beneath
PR/Social Behaviour: City of Chicago - Boards of Change
Creative Data/Data Integration: Me Too, Act Too
PR/Brand Voice & Strategic Storytelling: City of Chicago - Boards of Change
PR/Brand Voice & Strategic Storytelling: Kingsford - Preserve the Pit
Best Use of Analytics: adidas - Road to Recreate
Reputation & Issues Management: adidas - Road to Recreate
Crisis Management (Covid 19): adidas - Road to Recreate
Influencer Marketing: adidas - #HomeTeam
PR Agency Marketing: Accessible by Design
Consumer Goods: Kingsford - Preserve The Pit
Guerrilla Marketing: Boards of Change - City of Chicago
General Excellence: Accessible by Design
Virginia Devlin
Crisis Communications: Chuck E Cheese - Pizza Conspiracy
Most Innovative Woman of the Year in Advertising, Marketing & PR: Virginia Devlin
Best Use of Global Social Networking Platforms: Twitter - #PowerOf18
Events and Promotions/Innovation: Castrol - Khetaasana
Experiential Marketing/Effective Use of Market Research: Castrol - #RideforVote
PR/Creativity: Twitter - #Powerof18
Best B2B: Microsoft - The World's First AI Whisky
Crisis: Chuck E Cheese - Pizza Conspiracy
Best Special Event: Hidden Valley Ranch - National Ranch Day
Best Campaign in Energy: Castrol CRB - KhetAasana
Best Use of Media: Castrol Activ - RideForVote
Best Campaign in Consumer / Personal Tech: Twitter - PowerOf18
Best Campaign in Energy: Castrol Activ - RideForVote
PR Idea of the Year: Castrol India - Truck Aasana
Rising Star: Rishitu Amarnani
Cause Related Public Awareness: Castrol India - Truck Aasana
Current Global
Cause Related Marketing: Castrol India - Truck Aasana
Automotive: Castrol India - Truck Aasana
Community Relations: Castrol India - Truck Aasana
Measurement & Evaluation: adidas - Sport18
Influencer Marketing: adidas - Sport18
We thrive on solving the toughest business and brand challenges. We’d love to discuss how we can help you ignite your spark.
hello@currentglobal.com
