It’s not every day a PR opportunity hits you smack between the ears. But that’s what happened when country singer Walker Hayes released “Fancy Like,” a song celebrating the simple life with a catchy refrain about date night at Applebee’s (“Yeah, we fancy like Applebee’s on a date night…”). The song, accompanied by a TikTok video of Walker and his daughter, inspired fans to head to Applebee’s to do the viral “Fancy Like” dance.
The strategy was straightforward: collaborate with Walker Hayes to take full advantage of the viral moment and create a “Fancy Like” Date Night at Applebee’s campaign by bringing back the Oreo Shake to 1,5000 restaurants across the country in weeks, instead of months.
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