Centred on the theme of Accessibility, the London team supported Microsoft with their EMEA campaign called “The Fifth”, which aimed to highlight the business value of embracing accessibility. The team created fully accessible assets for the campaign which was designed to raise awareness of Microsoft’s built-in accessibility solutions among European business decision makers (BDMs).
We created a series of visuals to support the company’s wider storytelling around Accessibility. This included The Fifth visuals which explored how businesses that are not embracing accessibility are ‘missing a fifth’ of their opportunity, as well as The Worklife Hack series which highlighted Microsoft tools and features which are useful for all workers, including those with disabilities.
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