Fifteen percent of the world has a disability, yet every day content is published that’s inaccessible to many and campaigns are launched that aren’t designed to be inclusive of all abilities.
It doesn’t have to be that way.
Visit www.accessible-communications.com to find many useful resources that will help you get started in producing your own accessible content.
We created Accessible by Design, our first-to-market agency commitment and client offering, with the goal that every piece of communication we develop, curate, and publish for our clients and ourselves will meet the highest accessibility standards.
Fast Company recognized it as a 2021 World Changing Idea and in 2023, we were invited to join the Valuable 500 Directory, a resource of vetted consultants with digital, physical, and cognitive accessibility expertise.
We partnered with the PRCA and PR Council to provide communicators around the world with guidance on the tools available and the standards and processes they should apply to make their own content inclusive to all.
Through our association with Disability:IN, we are collaborating with their organization and other partners to encourage more businesses to make their communications accessible to all.
At www.accessible-communications.com you can download the guidelines, view other resources and sign a commitment to show your intent to work towards making communications accessible.
Alternatively, you can download the guidelines below.
Research shows it takes a minimum of 21 days to form a habit, so we’ve assembled 21 short challenges to help you make your communications accessible by design. You will learn fundamentals for social media, the Microsoft Office Suite, and video and audio content.
Current Global, MAGNA and the IPG Media Lab surveyed more than 800 people in the US and UK with sight, hearing, speech and cognitive disabilities to understand how brands can more effectively reach them.
Our study – Digital Accessibility: The Necessity of Inclusion – revealed that even when using assistive tools, some still struggle to access content comfortably or with ease, often because the content itself is the problem.
Download the report below and find out why marketers are missing out on cultivating meaningful relationships with a large demographic of consumers.
We thrive on solving the toughest business and brand challenges. We’d love to discuss how we can help you ignite your spark.
hello@currentglobal.com