Companies are increasingly announcing goals to help curb climate change. However, public, and private scrutiny of “greenwashing” efforts have meant that the business community is being held to higher standards and must show real, actionable progress against their stated ambitions.
This year’s Climate Week NYC event struck a similar note. Known as one of the must-attend climate forums of the year, Climate Week runs concurrent to the UN General Assembly (UNGA) and features keynotes, panel discussions and roundtables, and intimate networking events on a wide variety of topics including sustainable food, environmental justice, policy, and transportation. “Getting It Done” was the theme of the 2022 event – a not so subtle nod to the fact that companies must be accountable to delivering on their promises.
This year, Current Global supported one of our clients as they attended their first Climate Week event. This global company has set an ambitious goal of carbon-neutrality by 2040 and has developed a roadmap for its sustainability journey that started in 2021. As first timers, we focused our efforts on a category-specific sponsorship to raise visibility of the brand and its environmental ambitions, in addition to arranging meetups with our executive sponsor and media and other influential parties. This approach allowed us to discuss our client’s specific goals and tangible actions in a curated environment.
As we consider how companies can engage in this important forum, we’ve outlined our top takeaways to make an impact at future Climate Week events.
With Climate Week 2022 behind us, there are numerous opportunities for companies to continue to have a voice in this conversation – from media-sponsored events to those organized by NGOs. As one example, the 27th Conference of Parties (COP27) will convene in Egypt (November 6-18) for the largest annual gathering on climate action, so we can expect even more dialogue around this critical topic.
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